If you’ve been on LinkedIn for a while, you may recall that the social media platform was once primarily utilised as an online CV.

However, LinkedIn has evolved into a tool for not only getting hired or finding talent but also for building a professional network and personal brand.

LinkedIn is also a great way to develop customer relationships, promote your experience and knowledge, close more business, and improve your company’s employer brand.

The days of just creating a generic profile are long gone. You must now be more strategic and consider how you want others to perceive you on social media. Here’s how to make your LinkedIn profile more successful today and in the future.

Tips for enhancing your LinkedIn profile

1. Select a powerful profile picture

When creating your profile, including a powerful and clear profile photo.

Something that reveals your face assures that your network and recruiters have faith in you. Make sure your LinkedIn profile photo is 400 by 400 pixels for the most excellent image quality and fit.

You also have various options for displaying your image when you click the picture on your profile. To make it easier for search engines to find your profile, we recommend selecting “All LinkedIn Members” or “Public.”

2. Make use of the photo in the background.

While your profile picture is primarily focused on you, you should also use the background image in your profile. This can be relevant to your work or interests, but it can also be more creative about the organisation where you now work.

This image might potentially be used as your profile’s banner or wallpaper. For the most excellent quality, ensure the image is 1584 px wide by 396 px height (4:1 proportion).

3. About section will be your story to tell.

Your summary is one LinkedIn profile optimisation tip you should pay attention to. This is an excellent spot to express your narrative in less than 2,000 characters. Use keywords and update as often as necessary to maintain relevance and accuracy.

The first 265-275 characters of your summary content will be shown before someone has to click “See More” to see the rest of it. Your opening words should “hook” a profile visitor by describing who you are, what you care about, and what you want to accomplish.

Following this section, you should consider including some fantastic media that you were a part of, such as documents, links, videos, etc. It’s a great approach to demonstrate your knowledge and abilities.

4. Complete the form with your job experience.

While optimising your LinkedIn profile entails more than just talking about your work history, you should fill out this part. It’s up to you how in-depth you want to go with each employment experience, but highlight some of your most notable accomplishments.

5. Demonstrate your knowledge and abilities.

Another helpful section to fill out is the education and qualifications section.

While your overall work experience is essential, many recruiters and individuals in your network may be interested in learning more about your education and skills. Furthermore, when you gain new talents, individuals in your network may begin to endorse your chosen qualities, increasing your trust factor.

6. Change the URL of your profile.

When it comes to customising your LinkedIn profile, one setting that is easy to ignore is your profile URL. You can clean up that URL by adding your first and last names.

Go to your profile and then choose the option to “Edit public profile & URL” in the upper right corner. Stay in the upper right corner after the page has refreshed, and then you can modify the URL to something more readable than a string of numbers and letters.

7. Begin writing, sharing, and interacting.

As you clean up your LinkedIn profile, it’s time to engage and become more active! Even if you don’t want to establish a sizable personal brand, there are several ways to accomplish it.

Begin writing! Continue to provide value by sharing insights on things you’ve learned in your career and expert insights into your sector or employment position. You don’t have to post every day, but you should develop a rhythm that works for you. It could be a combination of blog articles, text-only content, video, or image-based information.

Conclusion

Engagement is another component of being seen on LinkedIn and developing relationships. This is when you interact with other people’s content, whether through a comment, a reaction, or a reshare. You can also tag your network on objects (with caution). This is how you increase your credibility and reach, plus people enjoy being engaged and will most likely connect with your material in return!